it’s spelled d-e-s-p-e-r-a-t-e.

here’s john mccain’s latest ad:

political affiliations aside (i’m an obama supporter), this is just a terrible ad for a few reasons.  first, the beginning has absolutely no correlation to the end.  obama is popular.  ok.  gotcha.  also, he doesn’t want to drill for oil in america or offshore.  ok?  

more importantly, the ad really just doesn’t make sense.  conceptually, the idea is sound.  ”obama enjoys a rockstar status and is over-hyped by a lot of standards, but he lacks substance.”  so show a boyband or the beatles or michael jackson, not britney spears or paris hilton.  people hate britney and paris.  they’re only celebrities cause they’re trainwrecks.  people don’t chant “paris! paris!” at her “events.”  it shows a gross disconnect with america sentiment. 

epic fail, mccain.  epic fail.

-srd